Augmented Reality in Packaging and Retail.

Its proven by facts that augmented reality is a vast area and can be adopted by various industries to make things much easier and interactive. Through augmented reality, big businesses have been able to improve customer engagement by thinking ahead and improving old methods of doing things. It is quickly becoming a marketing staple for large brands and retailers to help their customers engage and interact. Augmented reality is making shopping much more meaningful and interactive.

This new and uprising technology is playing a pivotal role in successfully marketing and selling to a growing market of tech-savvy consumers. Augmented reality is creating its mark in the consumer packaged goods (CPG) industry, and this, in turn, helps the manufacturers to bring more and better products to retailers and expand into new markets successively, and impressively.

In the beverage industry, Coca Cola is the international leader and the sales team in Germany were eager to improve their sales. Despite trying out different ways and designs, it was difficult for retailers to know which display would look and fit best in their individual stores. In essence, it was hard to sell their vision. However, with the assistance of augmented reality, Coca Cola was able to minimize sales objections and indecision concerning the display and placement of products. Augmented reality technology provides the Coca Cola sales team with the facility to project and establish how future installments will look in any location. Coca Cola chose to practice the augment integration with the help of the salesforce. This was done by allowing the sales reps to take photos of the retail store and then show – to scale – how different coolers, displays, and Coca Cola installments will appear and fit in their surroundings. With the help of this projection, the sales team started improving sales in the beverage industry.

Another case study proves the capability of augmented reality in the packaging and retail industry, and is as follows: In 2014, Kraft succeeded in acquiring a profitable summer marketing campaign in Walmart Supercenters across the nation through AR product packaging by featuring summer-themed food items. During this special promotional period, customers had to simply download an AR app that was then used to track the Kraft brand purchases and was made available, only at Walmart. Kraft’s investments in AR technology assisted them to distinguish themselves among the other competitors.

Augmented reality in packaging will help companies drive sales, with packaging that connects the consumer directly to their relevant web pages or even an online store. Whilst driving sales, companies will also be able to drive repeat sales with post-purchase engagement as AR integrations will always be accessible and can be viewed, creating engagement after the purchase as well. Despite AR’s highly influencing tech, it can be accessed very easily and is affordable since it has numerous ways of integrating and using it. Furthermore, companies can choose how they tell their story and how it is understood by its customers. This plays a significant role as the message needs to be passed in the correct way to help customers understand the products they purchase. Since every individual seeks for convenience, this will also encourage purchases as more information about the product can be at the customers’ finger-tips and will not need to undergo long processes.