Augmented reality is showcasing great potential for different types of industries. Whether it is education, business, architecture, gaming, designing, shopping and a lot more. It is helping businesses to attract a large pool of customers and is helping them to cater to their needs better. Less surprising to the audience, augmented reality made its way to the sports industry as well and will revolutionize the entire experience in the future.
Augmented reality and virtual reality in professional sports
AR and VR are already breaking the market with the ease and impact they bring to the entire operations of an industry. It is becoming more of a habitual routine as it is coming into the daily lives of every person associated with sports. This will not only include the players, but will also take account of the investors and audience.
Researchers are always working towards finding better ways or increasing the potential usability of augmented and virtual reality. It can:
- Enhance the experiences of audiences
- Provide an efficient way to learn skills
- Reduce the injuries on the grounds
All this and much more, the list could just go on. Our only role is to push the borders of our thoughts and increase the uses of implementing the applications.
The demonstration of the bowling pattern with virtual lines in a live telecast of a cricket match is a very basic example of the usage of augmented reality in sports. This also proves that AR in sports has been present since the very early times in the sport industry.
Various aspects of augmented reality can impact on various areas such as
- Audience experience
- Player’s experience
- Coaching and training experience
- Marketing approach
- Sports broadcasting
- Sports sponsorships and merchandise
Watching any sport from the stadium definitely gives a different/ great experience but it is for sure that you will be missing out on the visual content that gives more information about the sport, teams and its members, which you would have only been able to see on television.
But, the augmented reality feature is capable of providing immersive and enriched visual content. Where you can have the same television-like experience in a stadium, being able to obtain extra information on the sport and its players.
Future of a stadium
In CES 2018, Panasonic made a mark in the augmented reality area by fusing AR with a 3D projection mapping that left the audience with an out of the world experience.
Aided by augmented reality technology, Panasonic merges interactive information that will give an experience like never before, it helps you enjoy every second of the match and won’t leave you disappointed.
Face recognition will eliminate paper entry in a stadium
Panasonic is planning to implement a face recognition technology, so individuals can enter the stadium without going through the hassle of any paperwork. This new immersive and trouble-free experience powered by augmented reality will definitely encourage fans and sports enthusiasts to leave the comfort of their couch in their homes as they can have an equal or even better experience at a stadium. The will definitely start to fill the stadiums in large numbers to enjoy the game to the fullest
Nike AR Golfing glasses
Augmented reality is excelling in transforming fan’s experience of real-world sports. The leading sport wear brand, Nike filed for a patent on an augmented reality headset that will help golfers improve their game by giving them real-time stats about their swing. These glasses are wirelessly linked to a digital golf ball that extracts information on speed, distance, spin rate after the ball is hit.
AR & VR for Players Experience, Coaching, And Training Experience
Players will constantly need to practice learning, adapting and enhancing their skills. They also will need to understand the opponent’s attitude. In this context, after the involvement of augmented reality, videos will help players have an enhanced and effective training session. Augmented reality projects various training data including information, graphs, video clips and more during the live training session. When you are analyzing your session’s feedback, you can check out only relevant information.
It is helpful in many ways, some of them include:
- Utilization of time only for training sessions and practice instead of searching and analyzing a relevant video.
- Performance enhancement of athletes with the aid of realistic 3D images.
- Removal of chances of getting a player injured by avoiding the traditional approach.