Augmented Reality in Travel and leisure


Bob Marley

This quote has become such cliché due to its constant usage and people trying to express how much they love traveling or would love to do so. In 2017, with 2,116,407 tourists to Sri Lanka, the travel and leisure industry alone added 4.5% to the GDP of the country which proves that individuals are willing to spend and go an extra mile to have a relaxed holiday, and enjoy a few sunsets and be able to visualize the whole experience itself.

Augmented reality in the travel and leisure industry doesn’t help to visualize the experience, but it enhances the quality of your experience and makes it convenient for individuals to explore around, depending on the way it’s put in action. Augmented reality has been expanding its space in the travel industry over recent times. This growth has been constantly acknowledged as it enables hotels and other businesses operating in this field to enhance their services which encourages customers to visit local sights and hotel rooms

Unlike purchasing physical goods, travel trends need to be heavily researched and customers will require a lot of information about various things before deciding what destination to choose. However, despite intense research, customers sometimes can’t gather up detailed information about the local and casual places to eat and do much more. This results in customers paying to the tour guides and local travel agents. But with augmented reality, customers can have all the information summed up in one piece of paper or a digital copy of the leaflet, etc. This will help customers access relevant information 24x 7 and can reduce the cost of tour guides as well. This creates utmost ease as most modern travelers are used to having all the information on their mobile devices and with augmented reality features and apps, it doesn’t cost them anything extra. The change of “AR adoption” is helping the travel industry to bring more and more features to make one’s journey memorable and convenient.

Despite google maps and GPS, these features mostly just cover the well know places to visit and might not help a traveler trying to explore local food and fun activities. Through augmented reality, this process can be easily done as it is completely dedicated to specific areas and destinations in current trends of food and fun. This may help the traveler to explore the local and relatively less know places which brings out the essence of tradition and culture of the country.  Augmented reality can be used in a way where markerless features can help the traveler explore by placing the phone in front of a street and find out which place captured on the phone has what type of activity or food, etc. This makes finding salons, local bars, ATMs, cafes, lodges very easy and convenient. Through augmented reality, there can be scan and translate features, where people cab scans the street board and identify or translate in the language convenient to them.