What is Augmented reality (AR)?


Despite AR being celebrated for its fame only by 2020, its highly likely we wont have to wait untill 2020 for AR to make a big impact across the board as augmented reality is already showing potential to solve some of the biggest problems and paint points. Augmented reality comes in context where real world objects that may reside on pages, pictures and physical tangible goods comprise of computer generated perpetual information that can be viewed through interactive virtual platforms. This is partially technical where the object can give you a visual experience through various domains. Augmented reality is used in various forms which may include entertainment, education, media and communication. The most frequent usage of AR is being adopted by construction firms for architecture and designing, as this would overlay a 360- degree view and a 3D visualization of the plan and users may operate this with the camera on their mobile with the help an app that will then recognize the design and the screen will illustrate a virtual model of what the project will look like upon completion. Even though augmented reality plays a vital role in the integrated marketting programes, there is quite little that is known about the practice of it and how effective AR programs are in the marketplace

Augmented reality in construction and architecture.

In the case of architecture, augmented reality involves placing and helping designers portray a 3D model of their client’s proposed design onto an existing space so they can have a virtual experience before the construction begins. AR can be used for design analysis, to pick out clashes and make amendments to it by virtually walking through the completed model to assist designers and avoid errors. These are digitally manipulated and helps the user become more interactive with the plan as the real world environment prevails this new user interface. AR acts as a tool to enhance promotional materials as it adds value and vision to the company’s architectural designs and plans leading to an increased usage of this by competitors and even individuals. This also helps to coordinate computer software with real world displays, independently from the camera or camera images as it can place 3D model in context and can be viewed on any iOS or Android device, whether on a 2D set of plans, in front of an actual site or even an image of the project’s site. This system is interactive and works in real time as the virtual content is registered with the real world.

The initial utilization of AR in architecture and construction industries started when contractors such as Seattle’s BNBuilders began using it to show clients their proposed designs in the context of existing conditions using Apple iPads and other mobile devices on construction sites. Since AR was mostly confined to architecture, engineering and construction firms during these times with large tech groups that would spend hours integrating Revit models with homemade 3D engine models but this tradition has now been modified and the technology has been democratized and is available on per-project basis by smart reality from JBknowledge which is a tech company, previously known for bringing subcontractors and jobs together, so small firms and even sole proprietors can take advantage of it.

Augmented reality in designing.

For designers to be able to think in three dimensions and visualizing projects is of great importance. The technology of augmented reality introduces a completely new perspective for the design of technical manufacturing systems and rules imposed whilst planning it prevents from faults taking place and enhances the reliability. Research and more recently commercial context has led for a need to take a closer look at the design which seems to be getting easier with AR as it renders animated 3D visualizations of their 2D drawings, giving an exact outlook of the gadget even before it is formed. This will help individuals to be able to rely better as these features are naturally present in images, and often immense 3D knowledge is not required for the understanding of the interface. This is easier as once this is initialized in the system, it will independently perform a simple loop. This will help to design immersive AR experiences that maximize consumer engagement as AR molds the real into digital to create something new. Augmented reality in designing will allow a movement to take place, to adjust the environment to personal preferences even though there’s not really a true analog to that in traditional UI design. Therefore, combining both real and virtual content.

HoloLens 2.

Microsoft HoloLens 2 is a pair of smart glasses that comprises of mixed reality which was developed and manufactured by Microsoft in Barcelona, Spain. This augmented reality gadget captivated audiences in its initial launch on February 24th 2019. This futuristic hardware defines an all new product category which is accompanied by unlimited virtual development resources and is the successor to the pioneering of the Microsoft HoloLens which was a well designed mixed reality headset but needed improvements as the headset was a first-generation product.

HoloLens has grown into a tool that can be genuinely used by a wide range of business industries. Whether it’s training a relatively difficult skill or to do a job more efficiently, augmented reality is a great way to do so and HoloLens has been a leader in these. It represents a tool that has AR features embedded in it which is depicted by its transparent display, obviously featuring the elements of AR overlaying the real world objects. HoloLens looks on improving the experience of mixed reality and once again seems to be in a market leading position in its own right.

HoloLens 2 has given a new outlook to augmented reality, persuading users to define augmented reality with the help of these smart glasses that can also be called as a hologram headset. This new head set’s field of view is more than double the size of the first-gen HoloLens as this new technology makes holograms more vibrant and realistic.