Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Most of us have at least one profile in a social media application unless of course you just traveled from an isolated island where you lived all your life.
In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. The stats emphasize how popular social media has become in the current world and with such an enormous reach it is fair to say that your business needs a social media presence. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. And the best part of it is that you can start immediately, and you do not need to know every intimidating buzzword or have the magic number of followers.
It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. More than 50% percent of users access social media every day a large number of people check it over 5 times a day. Social media provides immense potential for businesses, but it also presents huge challenges because it’s an ever-changing space that is extremely noisy and crowded.
Millions of businesses have already made a name for themselves using social media marketing platforms and the number keeps growing every day. This is why, if you intend to grow your business amidst the heavy competition you need to strategize and plan your marketing campaign to gain attention from the customers you target your product for.
Customers are not interested in businesses that publish dry, corporate-style social media posts. Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand.
Publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements are just a few ‘musts’ to progress your business and there is also a range of social media management tools that help businesses to get the most out of the social media platforms. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Apart from that different social media platform has its set of unique features which marketers should utilize wisely to increase the customer interaction with your business.
In the past few decades marketing was considered very costly, and the effectiveness of some of the ‘traditional’ marketing methods could not be measured. As a result, some of the businesses overspent on marketing. On some occasions, this caused the downfall of certain small and medium businesses. But with the popularity of social media, this has significantly changed. Businesses can now reach millions of customers for a cost as low as 3 dollars.
It is up to you to use social media to the best of its capabilities to get the maximum use. Social platforms have successfully broken-down barriers between companies and their customers. It is basically your strongest weapon in this competitive world of marketing.
Written by- Umar Inthikab