Social Media Marketing and Its Wonders!

I am sure you are already well aware of social media. It is so popular that it’s the fastest trend in the history of the world. Even faster than the internet. Since going public in 2016 Facebook has over 16 Billion users. That’s quite a lot of engagement for a planet that is home only to 7.8 Billion people. Facebook is just one of the many Social Media platforms that exist today. Instagram. WhatsApp, Twitter, LinkedIn, etc. Are some of the other popular social media applications available at present. With billions of people using social media, it didn’t take long for some businesses to utilize these platforms to promote their brand. If you had not planned to use social media marketing before, I’m sure the Coronavirus pandemic left you with no choice. 

Social Media marketing is one of the most popular marketing strategies. Due to the heavy competition within the social media platforms, businesses must be more creative and innovative compared to their competitors. Unlike traditional marketing, Social media is a very broad concept. Businesses need to manage multiple social media accounts to get maximum reach. An admin must strategize every move he makes to benefit from this platform. Let’s move on and see how Social Media Marketing works.

ONLINE PRESENCE

When we intend on buying something, we don’t open a phone book and call a business anymore. Instead, we google it and if you are a more specific customer, you would search for a related Facebook page of the company. That is how a basic process works. 80 million small businesses have Facebook Pages for their company. Therefore, if you want more customers to find your page your business must build a strong online presence.

PLATFORMS

At present we have 7 major social media platforms. And each platform is different. Therefore, businesses select the appropriate social media platform that best suits their brand. There is no rule that you can only use one platform. But it all depends on the consistency and strategy of the admin.

IT MUST BE DONE RIGHT

Social Media marketing works only if it is done right. Research done in 2013 stated that customers who engaged with the business regularly, typically contributed 5.6% more revenue to the business and visited the business 5% more than customers who did not engage with the brand online.

Data from 2017 shows that 75% of people buy a product after seeing it in their social media feeds, and 57% of people are more likely to buy from a brand they follow on social media. 

AUTHENTICITY

It’s not all about sales and promotional campaigns. Businesses must pay attention to the authenticity factor. Customers like to be assured that companies consist of people rather than a corporate megalith. Companies need to engage ethically to persuade its customer to connect with the brand.

Social media marketing is a great opportunity for you to promote your business, company brand, and its products.  To succeed using social media marketing all you need is to manage them effectively and efficiently.