Social Media Marketing Might Surprise You.

Social media is one of the most popular marketing aspects at present. It provides incredible benefits that help reach millions of customers worldwide. Anyone has access to Social Media and it’s free. With just a few swipes on your smartphone, you can show the world your product or service. 

As overwhelming as it sounds Social Media marketing requires both strategy and creativity. If a campaign does not return the result that we were expecting, we are quick to assume that something is wrong somewhere. But that is what social media basically is, no two campaigns are created equal. Let us take a look at the seven most common social media challenges so that you don’t get discouraged when something goes wrong.

  1. Social Media Strategy – There is no surprise that this is the first on this list. A social media strategy is a summary of everything you plan to do and hope to achieve for your business using social networks. It might sound difficult, but it is surely worth it. You can create a strategy by listing down your social media objectives and goals. Make sure you detail them well and all of them are attainable in a given time frame.
  1. Social Media ROI- You might have heard about ROI in finance. Well Social Media ROI is somewhat similar. The return you get from the time, money, and resources invested in social media is an ROI (Return of Investment). You must have a proper social media strategy before measuring your ROI. You have to be able to attach a number to them for your goals to be tracked. If you have all that in place understanding what you’re getting back from social media isn’t too difficult.
  1. Which Social Media platform to use – This sounds simple but it is a difficult choice to make. Most of us at least use three platforms, But what matters here is not what we use but instead what your audience prefers. Having a couple hundred or thousand followers doesn’t necessarily mean you have an audience because fake and inactive accounts are in large numbers on all social media platforms. You need to find out where your target audience is actively contributing because if you’re not reaching the right people, then you’re not meeting your business goals.
  1. Improving a decline in Organic reach – It’s natural when some of the content you publish doesn’t meet your expectations and you get discouraged. This can also be the start of a larger issue over saturation. That’s why it’s very important to only post the right content for your audience. To assist you in this you can use social media management tools that will provide you important features to analyze your audience and social media profile. 
  1. Use attractive and visualized content – Millions of content are posted on social media every day. Therefore, your content must stand out from the rest, using fonts that are intriguing and short innovative texts is one way of doing it. According to statistics people only retain about 10% of the information they hear, but when paired with a relevant image, that number jumps to 65%. Images will help you leave a mark on your audience with the content you post.
  1. Keep Constant contact with your customers – Social media is not a promotional mechanism but instead is a two-way communication channel. 90% of the customers communicate directly with brands using social media/. Thus, it is of vital importance that you answer all your customer’s questions as soon as possible. It may sound stressful, depending on your reach you might have hundreds of questions asked every day. To be efficient and effective, you can seek assistance from social media management tools such as Sprout Social to aid you with this.
  2. Shares – We all are aware of Facebook shares and Retweets. These shares help you increase awareness of your brand. Even if you have only a few hundred followers you can quickly grow those numbers with shares. All it takes is creative and innovative content that your audience will be complies to display in their own accounts. Engagement is a huge part of marketing so make sure you utilize some time and effort for it.

Written by- Umar Inthikab