White labels are not the barcodes you see.

White labeling is when a company removes its identity from the product or service and instead lets the purchaser use their brand name, logo and identity. White label products and services may include electronics, consumer products such as DVD players, televisions and can also be software packages and web applications.

White label digital marketing is rather different than white labeling a product or service. In the digital world, white labeling is when company X purchases a white label company’s services and presents them to the customer under their brand name.

Customized AR experiences.

AR experiences require unique markers on the image that will help when scanning the image to view the content. Moving a step ahead, there are markerless AR features. These are mostly used to implement virtual- 3D images in the real-world environment and may include AR games like Pokémon Go and AR furniture specialists like Ikea. The AR gaming market is expected to reach an overwhelming amount of $280 billion by 2023. The AR market on its own is doing wonders. But the magic begins only when this AR specialized market is mixed with gaming. Consumers will be able to have immersive gaming experience and individual brands can completely captivate the audience to interact with their products. Further, with brand awareness and improved interaction, AR gaming can strengthen marketing efforts and create new revenue streams hand in hand.

Being known for reputation and innovation, the team at Audi is blazing the trail as usual and came up with the Audi Quattro coaster. This is the world’s first AR experience in interaction with a TV commercial. Despite the differing choice of the viewer’s device, upon watching the commercial, the smartphone or tablet will recognize the film and will allow the car to race out of the TV and into the user’s living room/ surroundings. 

“AR technology is already a part of our products, for example with the head’s up display, providing the driver with information in the front window,” said Oyvind Rognlien Skovli, marketing, and communications, Audi. “But we have played with the technology to see how we can make our cars, and our customers’ dream cars more accessible. With the Audi Quattro campaign, viewers were able to place a full-size version of the new A7 in their driveway or could build their own track to test the Audi Quattro technology on all driving conditions inside their own home. Augmented reality has opened all doors for companies like Audi and many more. The campaign sounds very fascinating but Skovli was asked how this type of Augmented reality integrations will create revenue. He replied “It’s not a source of income, but a way to let the customer start their journey in a proper manner in their own home. The Quattro coaster is to underline our Audi ways and to invite more people into our Audi universe.”

Another case study on The Dutch Lady, a leading Vietnamese brand in the dairy beverages sector. This dairy brand is well known for gifting collectible toys with its products and targets the children. The company decided to take benefit of the increasing growth in mobile usage and penetrated the market by launching The Flying Farm app. This app helps the child scan the milk carton and it will further lead them to a magical world of the Dutch farm and Bella the cow. This didn’t just stop at milk cartons, but children can scan more and more different toys and this would allow them to unlock more characters. This assisted the company to gain more interaction and engagement and lead to an increase in purchases of these products. The award-winning app reached over 40,000 downloads and saw a 19 percent rise in product sales during its initial launch.

These are examples of customized AR experiences that provide them with an edge over their competitors. Augmented reality is an uprising market, and will be an eternity for it to die out. People are focusing to come up with more variations in uses of augmented reality, therefore it will be used in every way possible.